Vietnamese Youth: Driving Force Behind Bubble Tea Fever

VietNamNet Bridge - More milk tea shops have arisen in HCM City and Hanoi, and analysts say there is even room for more. With over 20 shops near each other, Nguyen Hue pedestrian street in District 1 in HCM City is known informally as the ‘milk tea street’. 

More milk tea shops have arisen

Milk tea shops have also appeared on Ngo Duc Ke, Hai Trieu, Huynh Thuc Khang, Ho Tung Mau, Phu Dong crossroads in district 1, Phan Xich Long street in Phu Nhuan district and Su Van Hanh in district 10. 

One medium-size glass of milk tea is sold at a relatively pricey VND50,000-60,000. However, milk tea shops are always crowded. 

Cars parked on the roads and people lining up to buy milk tea are commonly seen in the milk tea quarters. At lunch break and in the evening, customers may have to wait 15-20 minutes. 

According to a manager of Bobapop, a shop in district 1, the shops on central streets have special and attractive designs. The specific taste of milk tea will determine which shops can attract more customers.

“The brands will bring regular customers to shops. In general, customers tend to be loyal to shops which can make glasses of milk tea with original taste,” she said.

However, new brands can also attract the youth. Dream Tea, for example, has become the choice of many young people thanks to honey, matcha, dragon fruit and mango.

The Alley from Taiwan, which appeared recently, has become well known with its special drink with milk and bubbles, and without tea. Some customers say they like the taste of bubbles made of sugarcane served at the shop.

House of Cha, which is famous in Hanoi and Da Nang, has many loyal young customers because of its glasses of milk tea with fruits and matcha thought to be good for health, for VND35,000-50,000. The strong flavor tea, fat cream milk and latte matcha are popular.

Previously, bubble tea was the favorite drink of young people and students. But now, milk tea shops have new groups of customers – middle-aged people and family customers.

All customers’ requirements can be satisfied. They can choose the size of bubble tea glasses, the kinds of bubbles, the percentage of sugar (25-50-75 percent) and the volume of ice. Customers just need to look at the electronic boards and then come to the counter to get their drinks. 

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