The rapid change of customer tastes as well as the growth of the market have required insurance companies to be more drastic to follow the new game, etc.
According to non-life insurance companies, people’s awareness of insurance is increasing day by day. They actively learn about insurance packages, terms and benefits to buy without being too much affected by the agent’s advice.
The non-life insurance market in the recent time have been more exciting when insurance companies quickly launched insurance packages to meet the needs of consumers at reasonable prices and simple online transaction methods.
Along with researching and developing new, flexible and tailor-made insurance products, Post and Telecommunication Joint Stock Insurance Corporation (PTI) said that the company will continue to develop Your PTI sales application as well as diversify its portfolio of online insurance products to provide customers more choices as well as help customers be more active in finding information and purchase insurance coverage.
It is known that PTI is focusing on three main distribution channels, namely bancassurance, post and digital channels.
“The online products have some common characteristics, such as simple, easy to buy, easy to sell, easy to compensate, customers just need to use the application and get compensation in the fastest time. PTI expects that Your PTI will contribute to changing the habits of using insurance services in Vietnamese market,” said PTI representative.
Vietnam’s non-life insurance market is currently seen to be changing more quickly and flexibly. The presence of many foreign insurance companies via mergers, acquisitions and share purchase will step by step create professionalism and transparency in insurance activities. Unfair competition will gradually be eliminated.
In addition, the 4.0 revolution is also changing the service serving process of insurance industry. The trend of buying on demand with simple and convenient packaged products forecasted to rise.
Sharing about the development strategy in the near future, representative of PJICO said that the company will take advantage of the strategic investor’s commitment to develop new insurance products such as Mobile Phone Insurance, promoting online insurance sales and bancassurance via banks’ Internet Banking and Mobile Banking.
Along with developing smartphone applications to serve automotive compensation assessments which allow customers and insurance company to interact via smartphones, PJICO will also apply QR code technology and payment via smart mobile devices in its processes to both simplify procedures, prevent profit taking and increase customer value.
