Prudential Vietnam Assurance Private Ltd (Prudential) and Vietnam Thuong Tin Commercial Joint-Stock Bank (Vietbank) on March 28 signed a bancassurance partnership deal to distribute Prudential’s life insurance products to Vietbank’s customers in Vietnam.
Under the partnership, Vietbank will distribute Prudential’s range of protection, savings and investment-linked solutions through its bank branches across the country.
The partnership will focus on meeting the evolving needs of Vietnamese customers, including those related to education, critical illness, and wealth accumulation.
Through the cross-selling of products, Vietbank customers will not only be offered banking products and services such as deposits and loans, but will also be able to seek advice on life insurance products and their benefits.
Customers can apply for a policy, pay their premiums, and submit their insurance claims at Vietbank branches.
The holistic experience means Vietbank customers have easier access to insurance solutions as well as professional consultancy from experts.
As part of the partnership, Prudential and Vietbank will work to develop products and solutions integrated with both banking and insurance benefits, and develop platforms and distribution channels to reach more customers across the country.
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