MoMo e-wallet has worked with the Central Committee of the Fatherland Front and the Hanoi Medical University to launch the campaign ‘The great little things’ to aid the fight against the COVID-19 pandemic.
The firm has organised online activities for its users to join in to boost their health, spread optimism and donate to fight against the coronavirus.
The wallet’s users can improve their health by turning on the ‘Walk with MoMo’ feature. With 4,000 steps, equivalent to about 3km a day, users will receive a badge and a food item on MoMo.
The badge can be exchanged for a golden pig while the food item is used to raise a normal pig into a golden pig. Golden pigs can be exchanged for cash to donate to the students of Hanoi Medical University who are helping fight the pandemic.
By late March, more than 120 students of the university had volunteered to help in the city’s quarantine areas by helping people brought there to fill in health declarations and more. Some of the students have since been quarantined.
For every 6.5 million gold pigs, a VND1 billion (US$42,421) cash donation will be made.
“The donation will be more if the users walk more steps”, said the company’s director Le Ba Diep.
As part of the campaign, MoMo also added a feature to allow users to donate directly to the Central Committee of the Fatherland Front and the Hanoi Medical University, as well as a section to help fill in a voluntary medical declaration.
The campaign has so far recorded VND240 million of donations and 349,000 golden pigs since launching on Wednesday.
Currently, MoMo has more than 13 million customers and a growth rate of 15 per cent in monthly transaction volume and user base.
