The California Fitness Group and VPBank on Tuesday in HCM City announced their partnership, launching the VPBank-California Fitness platinum credit card and the VPBank-California Centuryon signature credit card.
The is first time that a fitness brand and a bank have partnered on wellness-focused credit cards in Vietnam.
The two cards each offer cardholders an extensive array of benefits, starting with free gym sessions, and the ability to accumulate points that can be used towards a variety of incentives within California Fitness Group’s nationwide network of 36 fitness clubs and12 Eri Clinics.
The California Fitness platinum cardholders will be entitled to a welcome gift set; two Personal Trainer (PT) sessions; two weeks free-of-charge training for the cardholder only; and a two-week guest pass for family and friends.
Additionally, if cardholders use the card to buy a Centuryon membership, they will be entitled to one session of Oru body cell detox stimulation therapy valued at VND11 million (US$483).
Centuryon signature cardholders will be entitled to two sessions of Oru body cell detox stimulation therapy; two PT sessions; two weeks free-of-charge training for the cardholder; and two-week guest pass for family and friends.
With health and well being at the core of the new cards’ focus, in addition to these benefits, all members will enjoy a generous health points system that sees healthy behaviors incentivised and rewarded with points redeemable at California Fitness Group companies.
Many other attractive programmes will also be applied when owning the two cards.
“This partnership of two titans of their industries offers tremendous benefits for both partners,” said VPBank deputy CEO Phung Duy Khuong.
“VPBank is currently one of Vietnam’s top-ranked banks and has the highest credit-card growth rate in the market. With over 200,000 members nationwide, the California Fitness Group represents the perfect partner for VPBank to continue to fuel this growth. We offer a variety of cards to meet all customer needs, and our new VPBank-California co-branded cards bring customers new choices and new ways to build their perfect lives.”
The California Fitness Group said it sees opportunities within financial services to ensure complete peace of mind for their members, citing insurance as a sector where the company could possibly look to expand in 2020 by offering protection and investment products bundled with memberships.
“In 2020 we will look to build out our financial service offerings to include investment, health and general insurance products for our members as part of a long-term vision that sees us as a platform for all of their health and wellness needs,” said California Fitness Group CEO Dane Fort.
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