The Big C supermarket chain and Central Group Vietnam have clinched deals to purchase 30 tonnes of carrots cultivated in the northern province of Hai Duong, helping local farmers avoid heavy losses from the sharp fall in carrot prices ahead of Tet, the local media reported.
Between January 25 and February 4 (the 20th-30th of the 12th lunar month), 15 Big C supermarkets in the north are running a programme called, “Accompanying farmers in Duc Chinh Commune, Cam Giang District, Hai Duong Province,” to help boost carrot consumption, as crops from over 1,200 hectares of carrot farms in the province could be wasted, with prices falling by over 50 percent compared with previous years.
With each kilogram of carrots worth VND7,900, the supermarkets are expected to boost the sales of 30 tonnes of carrot from Duc Chinh Commune, the largest carrot cultivation locality in the north, during the 10 days prior to the Tet holiday.
According to the provincial Department of Agriculture and Rural Development, some cooperatives and traders bought carrots from local farmers, but the volume of carrots delivered through these channels was still modest compared with the high carrot yield in the area, dropping prices and threatening the income of the locals this year.
