As one of the fastest-growing life insurance companies in Vietnam, FWD is increasingly proving its ability with bold but sure steps.
In addition to personal agent channels, bank partners, e-commerce channels, FWD is currently focusing on promoting organising agency distribution channels with the most professional and methodical investment ever.
Opportunities for talented and enthusiastic agents in the insurance industry
According to Nguyen Phuong Anh, deputy general director of Business Development, organising agency channel of FWD Vietnam, the development of the organising agency model would give the opportunity for talented agents to step up and start their journey with a private business, directly cooperate with the insurance company to develop their business..
One of the factors that helped this model succeed was the strong entrepreneurial spirit of the business executive board, which helped motivate the agent team to always be ready to discharge and serve customers in the most professional and effective way.
Another outstanding feature of organising agency was that they could advise and distribute various types of insurance products, including life and non-life insurance, to many insurance companies after getting approval from these insurers. Therefore, organising agencies would have more options to introduce and advise customers about insurance solutions. Customers would be better served, instead of needing three or four agents for different insurance needs.
“The organising agency model developed successfully in the world and I believe there is no reason to be unsuccessful in Vietnam. Along with the formal investment of FWD, the professionalism in operation of organising agencies, this potential distribution channel will have strong and breakthrough developments in Vietnam in the near future”, said Ms Nguyen Phuong Anh.
The relay of technology
When asked why FWD was confident in developing the new organising agency channel in Vietnam, Phuong Anh said that was the power of FWD technology. From the early days of establishment, FWD had always been at the forefront of applying technology to serve customers, making it easier and more convenient to participate in insurance. Today, the entire FWD business process has been fully digitised, from recruitment, training, consulting and insurance filing, monitoring, issuance of electronic contracts and insurance compensation.
In addition, breakthroughs, simple and understandable products supported by modern technology are strength of this company. Besides, FWD is a youthful, dynamic and different brand, FWD focuses on implementing activities that give customers the best and most positive experience of insurance. These are the points that help FWD have a strong attraction not only for customers but also for partner units and organising agencies.
In addition, to promote and support the organising agency channel, FWD has always paid attention and made appropriate investments in this channel such as applying attractive remuneration, supporting both formal and intensive training courses; In addition, it is groundbreaking products and large-scale brand marketing programmes to support business operations.
With the foundation of technology, the preparation and investment of FWD, organising agency channel promises to bring significant contributions to the development of FWD in the future. And more broadly, the development of the organising agency will contribute to socialising insurance and promoting the insurance industry to grow stronger.
